What a study centre website needs
One page is rarely enough here: there are several services, and parents compare them.
- 01
A page per service
One-to-one tutoring, group tutoring and study support are different things, for different pupils. With a page each, the site explains who it is for and how it works, and can be found by someone searching for exactly that service.
- 02
A service picker for parents
A few simple questions lead to the service that fits. It is what someone at the centre would do over the phone, available at any hour.
- 03
Show the rooms
Parents want to see where their child will spend the afternoons. A photo tour of the premises, with the centre's own photographs, does more than any description.
- 04
Book a visit
The next step is to go and see it. A short form to book a visit, and the phone number and the address with a map link on every page.
- 05
Frequent questions and recruitment
The questions that keep coming in by phone get answered on one page. And if the centre is looking for tutors, a recruitment page keeps applications from getting lost in messages.
- 06
Content the centre updates itself
Articles, events and an activity gallery keep the site alive through the school year, as long as someone at the centre can update them without calling a developer.
Study centre demos02
Two study centres, in Azambuja and in Alenquer, each with several pages. They are demos built from each centre's own copy, not the centres' official websites.
- /sites/companhia-do-saber-azambujaDemo
Companhia do Saber (opens in a new tab)
Study centre and tutoring in Azambuja since 2006. Multi-page site with the client's own photos: services, a photo tour of the premises for parents, a page for students, an activity gallery, articles, events and visit booking.
- /sites/academia-do-ganchas-alenquerDemo
Academia do Ganchas (opens in a new tab)
Study centre in Alenquer since 2013: one page per service (individual tutoring, group tutoring, study support), a service picker for parents, FAQ, recruitment and a contact form.
Related articles
Longer notes from the blog on the same subject.
- Read
Pages CMS: a CMS for static sites that lives in your GitHub repository
What Pages CMS is, how it works, who it is for, and the limits worth knowing before you hand it to a client.
- Read
What a local business website actually needs (and what it doesn't)
A phone-first checklist for restaurants, barbers, clinics and workshops: what belongs on the site, what to leave out, and how it ties to Google.
- Read
Google Business Profile and your website: showing up on Maps for local searches
How Google picks local results, the listing rules that get businesses removed, reviews done right, and where your website fits in.
Other kinds of business
The same exercise for other sectors, and for the area I am based in.
- Restaurants and takeawayThe menu as a page, the number that gets answered, pre-orders with a pickup time.
- Barbers and beauty salonsServices and prices up front, and booking in four steps without creating an account.
- Dental and veterinary clinicsAppointments at the centre, the real opening hours, and no claim without a source.
- Garages and tyre shopsThe full list of what the garage does, diagnostic requests, and a workshop board.
- Businesses in Alenquer and the OesteA developer based in Alenquer, with demos made for businesses in the area.
Want a site like these for your study centre?
Send a few lines about the centre and the services it offers. I will come back with what I would build and what it costs.