What a clinic website needs
A clinic is held to a higher standard than a shop: what the site says has to be exactly true.
- 01
Appointments at the centre
When the clinic only works by appointment, the request cannot be buried at the bottom of the page. It sits on the first screen, next to a phone number you tap to call, and it asks only for what is needed: who you are, what you need and when suits you.
- 02
The real opening hours, summer included
Opening hours are the piece of information that is wrong most often. A Saturday afternoon that is closed in July and August has to be written that way on the site, and the same on the Google profile, so nobody arrives at a closed door.
- 03
Services in plain words
Consultations, surgery and grooming at a vet; general dentistry and children's appointments at a dentist. The list uses the names the clinic uses and says what each service is, without jargon.
- 04
No invented stars, no clinical promises
I do not put star ratings in the structured data, nor clinical claims without a source. Every sentence about the clinic has to come from the clinic.
- 05
An English version when it is needed
A clinic that sees tourists or foreign residents gains from a full English version, linked to the Portuguese one so that search engines understand they are the same page in two languages.
- 06
A form that asks for little
An appointment request carries personal data. The form asks for the minimum and says what the data is for and where the message goes.
Clinic demos02
A dental clinic in Bombarral and a veterinary clinic in Alenquer. Both are demos built from each clinic's own copy, not the clinics' official websites. The appointment requests are simulated: nothing reaches the clinic, and the page says so.
- /sites/clinica-dentaria-bombarralDemo
Clínica Dentária do Bombarral (opens in a new tab)
Dental clinic in Bombarral. General dentistry and care for children, by appointment, with a full English version for visitors.
- /sites/davidvet-alenquerDemo
Davidvet (opens in a new tab)
Veterinary clinic in Alenquer. Consultations, surgery, grooming and appointment booking.
Related articles
Longer notes from the blog on the same subject.
- Read
Don't make it up: what I corrected across ten demo sites
Nine of my ten demo sites had a claim that didn't hold up. What I found, what I changed, and why every sentence on a business site needs a source.
- Read
Google Business Profile and your website: showing up on Maps for local searches
How Google picks local results, the listing rules that get businesses removed, reviews done right, and where your website fits in.
- Read
What a local business website actually needs (and what it doesn't)
A phone-first checklist for restaurants, barbers, clinics and workshops: what belongs on the site, what to leave out, and how it ties to Google.
Other kinds of business
The same exercise for other sectors, and for the area I am based in.
- Restaurants and takeawayThe menu as a page, the number that gets answered, pre-orders with a pickup time.
- Barbers and beauty salonsServices and prices up front, and booking in four steps without creating an account.
- Study centres and tutoringA page per service, a look inside the rooms, and an easy way to book a visit.
- Garages and tyre shopsThe full list of what the garage does, diagnostic requests, and a workshop board.
- Businesses in Alenquer and the OesteA developer based in Alenquer, with demos made for businesses in the area.
Want a site like these for your clinic?
Send a few lines about the clinic and how patients book today. I will come back with what I would build and what it costs.